LoroPiana Identity, 2023
Self Directed Project (Gmd 3rd Yr)
Tool: Houdini, AE

Brands actively using the FOOH technique in their online marketing strategies.
'In an age where digital landscapes have blurred the lines between reality and fiction, a new phenomenon has emerged in the realm of advertising, Fake Out-of-Home (FOOH) advertising. This is where the scenes being presented to us on social media as experiences that took place in the real world never actually happened.

Loro Piana

Founded: 1924, by Pietro Loro Piana in Quarona, in Italy’s Piedmont region. The current heads are the sixth generation of the Loro Piana family to work in fine textiles.

Specialties: Clothes made from top quality materials (notably vicuna, cashmere, Merino wools, and lotus flower fiber).

Iconic products: cashmere jackets and sweaters; vicuna garments
Unique features: Vertically integrated production, guaranteeing access to research and development, as well as the finest raw materials, with complete control over production processes at every stage.

LoroPiana Identity, 2023 Self Directed Project (Gmd 3rd Yr) Tool: Houdini, AE

LoroPiana Identity, 2023
Self Directed Project (Gmd 3rd Yr)
Tool: Houdini, AE